So - the Virgin brand returns to UK radio today. Th at familiar red star is back. I gather that the last vestiges of fond memorabilia have been erased from One Golden Square as the Virgin's son arrives. In Christian O'Connell's words on Twitter "It's like having your ex b…

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Trust Report - BBC Local Radio and Local News and Current Affairs in
England
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Another day. Another BBC report.  In the context of its specific perspective, the report seems relatively sensible, although the contents illustrate yet again how the poor BBC gets in a tug of love from assorted strategies and priorities. The part of the report dedicated to BBC Local Radio reminds…

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The Passage of Time.
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It is as if the seasons have shifted and the cold that would so often have been associated with the beginning of the year is now spread over the land in the sharp glinting sunlight of an earlier dawn.  Large clusters of snowdrops hang their heads under the trees and beside the hedges.  Sporadic daf…

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I Missed the 'Friend in the Room'
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Life without radio would be pretty dull, I reckon.  Thankfully, the research published today by Ofcom, assembled by Kantar, to fuel Government thinking on future commercial radio regulation, suggests much the same thing.   Kantar conducted lengthy focus groups and allied exercises with over 150 pa…

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What do mag covers tell us about teasing?
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Even WH Smith suddenly seemed alluring today as I whiled away the windy minutes on the platform, awaiting the North-bound HST. Inside, I stared at a towering magazine rack from which I had the intention of purchasing absolutely nothing. I dimly recalled, however, that on one occasion, when trying…

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This Thing Called Radio
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A favourite song cheering a sullen moment in a grey teenage bedroom. This thing called radio. Hoping to hear the name of your school when the snow fell. This thing called radio. That birthday shout-out the day you were spotty sixteen. This thing called radio. The noisy album you won, aged 17, and w…

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No more radio ads with talkback effects, please
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No no no. Why do so many ad copywriters and producers believe the tinny sound of talkback effects works in a radio ad campaign?  I've said it before - but now this new contagion of ads bearing such effects is getting me very, very annoyed.     I can think of no TV campaign which is similarly ob…

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